![]() ![]() What a smart pickup! Feldstein was every boss favorite employee: a hard-working idea man with inexhaustible energy and a nose for the market. And in 1948 he hired Feldstein, then just 22. ![]() He secularized his merchandise, gradually retiring the Bible stories in favor of genres that were selling to young postwar consumers. Thatd change.Īt first Gaines showed up only to issue pay checks. Never show a coffin, especially with anybody in it. Now he was stuck with a line of pious comics, and a pre-pre-Code code of comic-book conduct, drawn up by Maxs editor Sheldon Mayer: Never show anybody stabbed or shot. Comics? I hated em, he wrote in a 1954 piece (reprinted in the excellent anthology Tales of Terror!: The EC Companion). ![]() A nerd (Feldsteins word for Gaines when he recalled their first meeting) who looked like a Jewish Drew Carey and lived with his mom throughout ECs prime years, Gaines had scant interest in his dads business. He was a long shot to make a profit or a passion. ![]()
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